Google Android

The first cell phone running on Google's Andoid operating system has just come out and it has met expectations.  T-Mobile's G1 cell phone is priced at $179.99 on a two-year contract, this cell phone is, for all intents and purposes, still a test run for things to come.

Google has drummed up lots of hype for software developers, phone manufacturers and service providers to sign on the dotted line.  The search giant has put lots of effort for developers to come up with software for the Android.  so far, they have been successful on that part.  Even before the cell phone was released, the software was already waiting through various distribution channels.

With T-Mobile signing on and being the first service provider for an Android phone, it tests the waters for other wireless phone service providers to follow suit and jump in to Google's marketing model.  T-Mobile is a good wireless service proveder to start distribution with as it has operations in other countries.  Rolling out to these markets would not be as hard as what they endured this first time around.

The cell phone manufacturers have also signed up.  Traditionally, there has been no exclusivity clauses for a cell phone manufacturer to use only one OS for it's series of cell phones.  Motorola has also signed on to use Android for its cell phones.  Nokia is another cell phone manufacturer which is agnostic when it comes to OS preference.

Google Android is not just an OS, it is a platform for other programs to run.  The main strength of the Android is the developer base for application development.  This is where it should be able to catch up with MS Microsoft Windows in terms of programs deing developed and deployed.  It's supposedly an easier development platform than MS Windows.  With applications on the pipeline, the ultimate winner here would be the consumer.